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Creatures – Spirits of the Land
The Creatures line is a tribute to the animals, beings, and hidden...
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Heroes – Echoes of the Sagas
Our Heroes line draws from the raw, poetic power of the Icelandic...
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Gods – The Old Powers Reimagined
The Gods line channels the wild heart of Norse mythology — Óðinn,...
Wear the story, carry the mischief!
Jónsson & Jensson is a creative outlet where stories wear new shapes.
Rooted in Iceland’s windswept heritage and born from the imaginations of two creatives, Magnús Jónsson and Ingi Jensson, we bring old tales into the light of today. Our prints echo with ancient heroes, whispering creatures, wild landscapes, and curious sayings — each piece a thread in Iceland’s living tapestry.
With humour, heart, and a glint in the eye, we craft designs that carry the spirit of the land.
Featured products
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Odin (Óðinn) Norse Mythology Long Sleeve T-Shirt
Regular price €73,00 EURRegular priceSale price €73,00 EUR -
Womens Long Sleeve T-Shirt - Freyja
Regular price €73,00 EURRegular priceSale price €73,00 EUR -
Womens T-Shirt - Óðinn
Regular price €58,00 EURRegular priceSale price €58,00 EUR -
Womens T-Shirt - Freyja
Regular price €58,00 EURRegular priceSale price €58,00 EUR -
Óðinn – T-shirt
Regular price €58,00 EURRegular priceSale price €58,00 EUR -
Óðinn (Odin) – Oversized T-shirt
Regular price €88,00 EURRegular priceSale price €88,00 EUR -
Óðinn (Odin) – Tote Bag
Regular price €76,00 EURRegular priceSale price €76,00 EUR -
Óðinn – T-shirt
Regular price €58,00 EURRegular priceSale price €58,00 EUR
Made to Order – Please Check Sizing Carefully
All Jónsson & Jensson items are produced especially for you when ordered. Returns and exchanges are not accepted unless an item is faulty. Please use the measurements in the size guide rather than your usual clothing size, as sizing may differ from what you are accustomed to.
From the Horse's mouth
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Forget the Puffin: Why the Raven Is Iceland's T...
Discover why ravens, not puffins, have long been one of Iceland's most powerful symbols. Explore their place in Norse mythology, Icelandic folklore and the original artwork that inspires Jónsson &...
Forget the Puffin: Why the Raven Is Iceland's T...
Discover why ravens, not puffins, have long been one of Iceland's most powerful symbols. Explore their place in Norse mythology, Icelandic folklore and the original artwork that inspires Jónsson &...
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Wearable Art vs Fast Fashion | Original Iceland...
Every Jónsson & Jensson design begins as an original work of art. Inspired by Iceland's mythology, landscapes and folklore, our illustrations and paintings are thoughtfully transformed into made-to-order clothing and...
Wearable Art vs Fast Fashion | Original Iceland...
Every Jónsson & Jensson design begins as an original work of art. Inspired by Iceland's mythology, landscapes and folklore, our illustrations and paintings are thoughtfully transformed into made-to-order clothing and...
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Hallgerður Langbrók: The Legend of the Icelandi...
Hallgerður Langbrók was one of the most famous women of the Icelandic sagas. Best known from Njáls Saga, her story of beauty, pride and defiance has made her an enduring...
Hallgerður Langbrók: The Legend of the Icelandi...
Hallgerður Langbrók was one of the most famous women of the Icelandic sagas. Best known from Njáls Saga, her story of beauty, pride and defiance has made her an enduring...
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Sustainable Fashion & Print-on-Demand: Why It M...
The fashion industry wastes millions of tonnes of textiles every year. At Jónsson & Jensson, our print-on-demand model means we only make what's ordered — no overstock, no waste. Here's...
Sustainable Fashion & Print-on-Demand: Why It M...
The fashion industry wastes millions of tonnes of textiles every year. At Jónsson & Jensson, our print-on-demand model means we only make what's ordered — no overstock, no waste. Here's...
Product of the Week
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Where Ravens Dare – Long Skirt
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