WHO ARE JÓNSSON & JENSSON?

Jónsson & Jensson is a creative partnership rooted in Icelandic heritage and fuelled by imagination.

One part illustrator, one part storyteller — together we turn history, folklore, and humour into bold, wearable narratives.

With decades of experience, a shared love of the land, and a wink of mischief in every design, we craft products that make Icelandic culture come alive — one print at a time.

MAGNÚS JÓNSSON
Filmmaker, musician, artist and actor with a deep love for Icelandic stories.
Magnús brings a performer’s instinct and a director’s eye to every idea — blending humour, history, and atmosphere into rich, imaginative concepts. His creative spark lights the path from myth to merch.

INGI JENSSON
Illustrator, Concept Artist and a visual craftsman.
Ingi brings the stories to life with bold lines, rich textures and a deep instinct for character. With decades of experience in illustration and concept art, he gives each product its soul — and its edge.