J&J Blog

Who Are Jónsson & Jensson? – Icelandic Wearable...

March 2, 2026

Jónsson & Jensson is a creative partnership rooted in Icelandic heritage and fuelled by imagination.

Who Are Jónsson & Jensson? – Icelandic Wearable...

March 2, 2026

Jónsson & Jensson is a creative partnership rooted in Icelandic heritage and fuelled by imagination.

How do I best take care of my printed fabric cl...

February 17, 2026

Treat with care - Wash gently - Made to last. Our garments are made to be worn often and loved for a long time. A little extra care will protect...

How do I best take care of my printed fabric cl...

February 17, 2026

Treat with care - Wash gently - Made to last. Our garments are made to be worn often and loved for a long time. A little extra care will protect...

Norse Gods Reimagined – Icelandic Wearable Art

December 18, 2025

The Gods were never distant, perfect beings watching safely from the clouds. They were loud, flawed, and deeply involved in the mess of the world. They lied, loved badly, made...

Norse Gods Reimagined – Icelandic Wearable Art

December 18, 2025

The Gods were never distant, perfect beings watching safely from the clouds. They were loud, flawed, and deeply involved in the mess of the world. They lied, loved badly, made...

Creatures Among Us – Icelandic Folklore & Weara...

December 18, 2025

Icelandic creatures don’t just haunt caves and mountains — they linger near homes, in the dark, and at the edge of what we understand. They were never meant to be...

Creatures Among Us – Icelandic Folklore & Weara...

December 18, 2025

Icelandic creatures don’t just haunt caves and mountains — they linger near homes, in the dark, and at the edge of what we understand. They were never meant to be...

Heroes of the Icelandic Sagas – Wearable Cultur...

December 18, 2025

Icelandic heroes aren’t spotless legends carved in stone. They are deeply human — shaped by pride, love, land, and consequences. Gunnar of Hlíðarendi and Hallgerður Langbrók remind us that a...